EU AI Act Article 50 transparency notice generator
Article 50 of the EU AI Act makes you tell people when they are dealing with AI: that a chatbot is a bot, that an image or voice is synthetic, that a deepfake is a deepfake. Answer four questions about your system and get the exact disclosure copy in English, Dutch, and French, an HTML and JSON-LD snippet to paste, a machine-readable marking note that points at C2PA, and an internal memo of which clauses apply and the date they bite. Everything runs in your browser. Nothing about your system is sent anywhere.
What Article 50 actually asks for
Article 50 of Regulation (EU) 2024/1689 is the transparency layer of the AI Act. It does not ban anything and it does not impose the heavy conformity regime that high-risk systems carry. It asks one thing: that people are not misled about whether they are interacting with, or looking at, the output of an AI system. The duty splits into four clauses, and which ones apply depends on what your system does and whether you are its provider or its deployer.
- Article 50(1) - direct interaction. If a system talks to people, the provider must make sure people know it is an AI system, unless that is already obvious. This is the chatbot and voice-agent rule.
- Article 50(2) - synthetic content marking. Providers of systems that generate synthetic audio, image, video, or text must mark the output in a machine-readable way so it is detectable as artificially generated or manipulated. A visible label on its own is not enough.
- Article 50(3) - emotion and biometric systems. Deployers of an emotion-recognition or biometric-categorisation system must inform the people exposed to it, on top of any GDPR duties.
- Article 50(4) - deepfakes and public-interest text. Deployers must disclose deepfake image, audio, or video as artificially generated or manipulated, and must disclose AI-generated text published to inform the public on matters of public interest, unless it went through human editorial review.
Provider or deployer changes who is on the hook
The marking duty in 50(2) sits with the provider, the party that builds or puts the generative system on the market. The disclosure duties in 50(3) and 50(4) sit with the deployer, the party that uses the system in practice. Many companies are both, which is why the generator asks about the system rather than guessing your role. The internal memo it produces names who carries each clause so the work lands on the right team.
How to deliver the disclosure (Article 50(5))
The information has to be clear, distinguishable, and accessible, given at the latest at the first interaction or exposure, and in a way the affected person understands. In practice that means the official language(s) of the market you serve, which is why the generator produces English, Dutch, and French and flags when a market needs a language the pack does not cover. The HTML snippet uses a visible note plus a JSON-LD block; the machine-readable marking for synthetic media is a separate job, best handled with C2PA Content Credentials.
The deadline: 2 August 2026
The Article 50 transparency obligations apply from 2 August 2026, under the staged timeline in Article 113. That is the same date the Annex III high-risk duties land. It is far enough out to build the disclosures into the product properly, and close enough that it belongs on this year's roadmap. The generator stamps that date on the memo so it does not get lost.
Where this sits next to the other AI Act tools
Transparency is one slice of the Act. To work out whether your system is minimal, limited, high-risk, or prohibited in the first place, start with the EU AI Act risk classifier. To size the downside of getting it wrong, the EU AI Act fine calculator turns a violation tier and your turnover into the applicable maximum under Article 99. Used together, the three cover classify, disclose, and quantify.
This is a template, not legal advice
The generator mirrors the structure of Article 50 so you can ship a defensible first draft fast. It does not decide edge cases, the artistic and satirical carve-outs in 50(4), or whether a given use is exempt. Have qualified counsel confirm the wording and scope before you publish it.
Sources
- Regulation (EU) 2024/1689 (the AI Act), Article 50 and Article 113.
- European Commission, AI Act policy and timeline page: digital-strategy.ec.europa.eu.
- C2PA Content Credentials, the open standard for machine-readable content provenance: c2pa.org.
Related reading: the SME fine rule most EU AI Act coverage misses.
EU AI Act transparency questions, answered
When do I need to disclose AI use under the EU AI Act?
Under Article 50 of Regulation (EU) 2024/1689, you must disclose AI when a system interacts directly with people, when it generates synthetic audio, image, video or text, when you deploy emotion-recognition or biometric-categorisation systems, and when you publish deepfakes or AI-generated text on matters of public interest. The disclosure must be clear and given at the latest at the first interaction or exposure. These transparency obligations apply from 2 August 2026. Whether a specific duty binds you depends on what the system does and on whether you are its provider or its deployer.
What is Article 50 of the EU AI Act?
Article 50 is the transparency layer of Regulation (EU) 2024/1689, the EU AI Act. It does not ban systems or impose the high-risk conformity regime; it requires that people are not misled about whether they are dealing with, or looking at the output of, an AI system. Its duties split between providers, who mark synthetic content as artificially generated, and deployers, who disclose emotion recognition, biometric categorisation and deepfakes. The obligations become applicable on 2 August 2026.
Do chatbots need an AI disclosure?
Yes. Under Article 50 of Regulation (EU) 2024/1689, the provider of a system that interacts directly with people, such as a chatbot, voice assistant or AI phone agent, must ensure those people are informed they are dealing with an AI system. The exception is where this is already obvious to a reasonably well-informed person in the circumstances. The information has to be given at the latest at the first interaction.
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